零巧包装全案 x 碧设计 I 零糖巧克力-食品包装设计作品|公司-特创易·GO

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零巧包装全案 x 碧设计 I 零糖巧克力

发布时间:

2022-12-15

案例标签:

包装设计食品包装

服务细目:

项目简介:

项目/PROJECT 零巧包装全案/2022.12.14 服务iServices 标志设计/产品包装/电商首图团队iTEAM BSZ创意 - 项目背景/PROJECT BACKGROUND / 零巧是专业从事巧克力研发生产和销售的品牌。结合外资先进食品营养理念及技术，精选了天然优质食材，科学配比，口味十分丰富。相比于国产巧克力品牌，零巧品牌通过产品创新和定位细分市场，突破重围，推出零添加糖的产品，以健康为主打，切入巧克力市场。随着消费市场及企业发展战略的变化，原品牌在品牌视觉呈现上无法满足现今消费者的诉求，在保留PETOR的内容基础上我们进行了全新的视觉升级，从标志，到VI系统再到产品包装设计等，结合PETOR新的战略部署来对品牌进行延续传承与创新，为品牌赋能。 —— Coincidentally｜零糖巧克力 Chocolate is a professional chocolate r & D Production and sales of the brand. Combined with foreign advanced food nutrition concept and technology, selected natural high-quality ingredients, scientific ratio, taste is very rich. Compared with the domestic chocolate brand, the chocolate brand through product innovation and positioning market segmentation, break through the encirclement, the introduction of zero added sugar products, health-oriented, cut into the chocolate market. With the change of the consumer market and the development strategy of the enterprise, the original brand can not meet the needs of the co